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OM Sri Surabhi Campaigner’s Guide


The Campaigner’s Guide is meant to serve as a guide for those who wish to become active promoters of the OM Sri Surabhi Campaign. There is a great need to get devotees inspired and involved with the campaign so that people in all the different parts of the world can help us realize one of the long-term objectives of the campaign, having countries around the world, and one day the United Nations itself, adopt Mother Surabhi as our Universal Mother.

This global awareness we wish to spread vigorously. This is very much possible if we systematically propagate the various goals and objectives of the OM Sri Surabhi Campaign which are meant to help the Founder-Acarya of ISKCON, His Divine Grace A.C. Bhaktivedanta Swami Prabhupada, fulfill the mission of re- spiritualizing the entire world by introducing the Vedic culture, the brahminical culture which begins with and remains dependent upon Mother Surabhi. It is not simply a sentimental and idealistic effort, it is rather based on the most scientific facts and realities (educational, political, economic, ecological, vocational… and the list goes on) as anyone will attest by taking even a little time to study the different dimensions the campaign offers to one and all.

The Campaigner’s Guide covers a number of areas that will provide the tools necessary for anyone to introduce the basic concepts of the OM Sri Surabhi Campaign in his or her area. We begin by sharing some most important quotes from Srila Prabhupada as to the urgent need to protect mother cow. In addition to Srila Prabhupada’s statements, we also present testimonies from other sources, covering both the religious and secular sectors of society.

The Campaigner’s Guide then proceeds to explain the different objectives of the campaign, both short-term and long-term objectives. We have deliberately chosen the period 2015 to 2027 to coincide with Srila Prabhupada’s Golden Jubilee celebrations that commemorate his illustrious and unprecedented preaching activities from 1965 to 1977. August 13, 1965, marks Srila Prabhupada’s historical boarding in Calcutta of the cargo ship “Jaladuta” that carried him five weeks later, September 18, 1965, to the shores of Boston Harbor.

Devotees have already commemorated these two momentous events, August 13, 2015 (Srila Prabhupada’s Golden Jubilee departure from Calcutta) and September 18, 2015 (Srila Prabhupada’s auspicious arrival in America). November 2, 2027, will commemorate the 50th anniversary of Srila Prabhupada’s leaving this material world in the most sacred of holy places, Vrindavan Dham and will officially end the OM Sri Surabhi Campaign marking the end of the Golden Jubilee Era. By our united efforts to commemorate all the wonderful achievements of Srila Prabhupada and his earlier devotees during this historical period, we can be assured that many more souls will have joined this great movement started by Srila Prabhupada.

The Campaigner’s Guide also contains the Sacred Oath to Mother Surabhi as well as the Sacred Prayer to recite on a regular basis so as to nurture this consciousness of Mother Surabhi. The campaign has the potential to reach out to literally hundreds of thousands if not millions of people. By taking the solemn Sacred Oath pledge they will become more committed to the cause of Mother Surabhi. The whole world is greatly suffering and remains in a most precarious condition due to the unparalleled atrocities committed to Mother Surabhi on a daily basis. We cannot fathom the heavy karmic reactions that are building up.

The Campaigner’s Guide also lists various items that can be used to make a simple but practical “Preaching Kit” for those who officially volunteer to become OM Sri Surabhi “Campaigners”. In that Preaching Kit will be important Videos related to the campaign, some PowerPoint presentations that will make it convenient for any Campaigner to introduce the notions of Mother Surabhi practically to any audience.

Since the whole thrust is on spreading awareness of Mother Cow, we will also have a special section outlining the different species of original pure “desi” cows. This information can form the core data of different PowerPoints one may present to different audiences. In addition to Videos and PowerPoints, we will provide the Campaigner with pamphlets and banners as additional outreach tools.

The Campaigner’s Guide will list the different members of the OM Sri Surabhi Campaign and how the organizational structure is meant to help individuals and communities take the active part in the campaign.

There are a number of stakeholders involved and our Guide Manual will also explain their respective roles and positions. As the campaign progresses, we expect to increase the number of participants at all levels.